Hesam Teymouri博士.D.

Hesam Teymouri图片
讲师

市场营销部门
Pompea College of Business
教育

Ph.D. in 市场营销, Spears School of Business, Oklahoma State University
小:统计数据
Master’s in 市场营销, School of Management, University of Tehran
B.Sc. in Mechanical Engineering, Science and 研究 University

关于Hesam

Hesam is a 市场营销研究er with a Ph.D. in 市场营销 from Oklahoma State University, specializing in service (retail) marketing and technology-mediated marketing with publications and work in progress in top-tier journals such as Journal of Consumer Psychology. His research explores the dynamic relationship between marketing and technology, with a focus on understanding consumer decision-making and its implications. Hesam is passionate about generating valuable insights that have both theoretical foundations and real-world applications, driving managerial/policy and societal impacts. Hesam's research interests encompass various aspects of the marketing landscape, including technology-based frontlines, 顾客的权利, customer political ideology, 公司的过犯, 慈善行为, 可持续发展的行为, and marketplace inclusion.

In addition to research, Hesam is dedicated to educating future marketing professionals and scholars. Hesam specializes in teaching digital marketing, 市场营销分析, 市场营销研究, 以及营销策略, equipping students with the skills and knowledge needed to navigate the ever-evolving marketing landscape, and to cope with challenges in their future careers.

With a strong academic foundation, a commitment to practical applications, and a passion for empowering students, Hesam strives to make a meaningful contribution to the field of marketing. Hesam is driven by the belief that by leveraging technology and embracing data-driven insights, we can create more impactful marketing strategies.

发表的研究

牧羊犬,年代., Teymouri Athar, H., & Zaboli,年代. (2023). 关于政治权利, the customer is always right: Political ideology, 权利, 和抱怨. Journal of Consumer Psychology, 00, 1–9. http://doiorg/10.1002 / jcpy.1366

正在进行的研究

Hesam Teymouri Athar, 史蒂文牧羊犬, "Unveiling the Entitled Mindset: How Customer Expectations Shape Self-Service Technology Adoption" 目标期刊: Journal of the Academy of 市场营销 Science

Hesam Teymouri Athar, 史蒂文牧羊犬, 萨赫勒Zaboli, “What's in The Box? Exploring The Impact of Customer Cooperative Donations in Retail Stores” 目标期刊: Journal of Consumer Psychology

Hesam Teymouri Athar, Marlys Mason, 萨赫勒Zaboli, “Is Metaverse an inclusive marketplace? Understanding vulnerable customers in immersive retail environments” 目标期刊: 公共政策杂志 & 市场营销

萨赫勒Zaboli, Hesam Teymouri Athar, 史蒂文牧羊犬, “Ethics in the Spotlight: Brand Moral Transgression and Consumer Moral Grandstanding” 目标期刊: Journal of Consumer 研究

萨赫勒Zaboli, Ainslie Schultz, Hesam Teymouri Athar, “The Intelligent Path to Sustainability: Exploring AI-Generated Recommendations and Sustainable Consumption” 目标期刊: 公共政策杂志 & 市场推广特辑

Conferences and Workshops

史蒂文牧羊犬, Hesam Teymouri Athar, Sahel Zaboli “On the Political Right, the Customer is Always Right: Political Ideology, 权利, 和抱怨," Society for Consumer Psychology, San Juan, PR, 2023

Hesam Teymouri Athar, 史蒂文牧羊犬, "Customer 权利: What makes entitled customers use self-serve tech in a service environment," Winter AMA conference, Nashville, TN, 2023

Hesam Teymouri Athar, 史蒂文牧羊犬, "New technology introduction in the frontline: the role of customers' political ideology," Summer AMA conference, Chicago, IL, 2022

市场营销 & Public Policy Doctoral 研究 Workshop, Baylor University, June 2022

Hesam Teymouri Athar, 阿米尔Khanlari, "A review on the effect of atmosphere and nonverbal communications on customer satisfaction in service firms," 2nd 市场营销 Management conference, University of Tehran, 2016